Dominique Guinard is the Vice President of Innovation at Digimarc, a global leader in product digitization and digital watermarking. A pioneer in IoT and tagging technologies, he co-founded EVRYTHNG and co-chairs the GS1 Digital Link and C2PA watermarking standards, driving innovations in product digitization and AI security.
Dominique Guinard is the Vice President of Innovation at Digimarc, a global leader in product digitization and digital watermarking. A pioneer in IoT and tagging technologies, he co-founded EVRYTHNG and co-chairs the GS1 Digital Link and C2PA watermarking standards, driving innovations in product digitization and AI security.
Dominique Guinard is the Vice President of Innovation at Digimarc, a global leader in product digitization and digital watermarking. A pioneer in IoT and tagging technologies, he co-founded EVRYTHNG and co-chairs the GS1 Digital Link and C2PA watermarking standards, driving innovations in product digitization and AI security.
Explains C2PA's goal to restore trust in digital content by providing provenance information for digital assets. Guinard discusses the standard's ability to protect creators' intellectual property and its rapid adoption by major tech companies and media outlets. He highlights Digimarc's role in developing more durable content credentials through digital watermarking. Guinard mentions recent legislative developments supporting content authentication and introduces a Chrome extension for viewing C2PA information. He emphasizes the growing importance of content provenance in the age of AI-generated media.
Explains C2PA's goal to restore trust in digital content by providing provenance information for digital assets. Guinard discusses the standard's ability to protect creators' intellectual property and its rapid adoption by major tech companies and media outlets. He highlights Digimarc's role in developing more durable content credentials through digital watermarking. Guinard mentions recent legislative developments supporting content authentication and introduces a Chrome extension for viewing C2PA information. He emphasizes the growing importance of content provenance in the age of AI-generated media.
